LONGCHAMP SOCIAL MEDIA PLAYBOOK
As part of a PR class, my team of four created a strategic playbook for Longchamp. Our playbook outlines an integrated marketing approach to increase brand visibility and strengthen customer relationships. The playbook includes audience segmentation, brand analysis, social media strategies, and campaign recommendations. By conducting primary research, such as surveys, and analyzing secondary research, my team developed a cohesive PR strategy that showcases Longchamp’s luxury while engaging consumers across digital channels.
WENDY'S; INTERNATIONAL CAMPAIGN
While on a study abroad program in Rome, I collaborated with my academic peers to develop an international marketing campaign for Wendy’s. The project goal was to create a localized strategy that aligned with Wendy’s brand identity and Italian consumer expectations. For this campaign, I conducted primary research, observing Italian locals, so I could better understand their cultural values and dinning preferences. With these insights, I was able to guide strategic decisions related to menu localization, brand alignment, and target audience segmentation.
LULULEMON; A NEW MEDIA STRATEGY.
I developed this presentation in a group of four for a media buying class at Michigan State University. This project challenged me to conduct consumer research, analyze competitors, and develop a media strategy that can be used across four different media vehicles. This presentation illustrates my ability to conduct market research, justify budgets, and create a strategic recommendation that strengthens brand engagement. Skills Demonstrated: Budget Allocation Consumer Research Competitive Analysis Marketing Analytics Presentation Design Strategic Communication
SPARTAN SPIRIT
https://docs.google.com/document/d/10csuUHMxXLimsBtKaImftv5a93XlHAmI83ch7Yi-hLQ/edit?tab=t.0
ROCK THE BLOCK
https://docs.google.com/presentation/d/1I1AN3rdbXUJQaX0mpJiLjRHEWtiy_sKUixanNjItXnQ/edit?usp=sharing
GOOGLE SELF DRIVING BIKE
https://docs.google.com/presentation/d/1F5tToqZM7i3HgHYwGneeESzr59Vpnj4fwG6wL2DphdY/edit?usp=sharing
P&L FORECAST
https://docs.google.com/presentation/d/1-oFfKW6jCUI86oVmxbiURlNZN1UbZFrf_l500Ld3wfA/edit?usp=sharing
BUD LIGHT CASE STUDY
https://docs.google.com/presentation/d/1kk4Rcop47V0fbYDtOaQLmAw-othk5wPoHUaRTkP0y_s/edit?usp=sharing
REPRESENTATION ANALYSIS CRITIQUE
https://docs.google.com/document/d/1c6c4CkXNXptM0VMPmTU1I6xJTNLpCFcOluIzwqUOv9s/edit?tab=t.0